BACHELOR OF DESIGN

DIDI offers a single degree, the Bachelor of Design (BDes). In place of a single major, students have the opportunity to combine two design concentrations, from four, and create their own unique ‘cross-concentration’ study path.

All first-year students share the common ‘Exploring Design’ coursework, providing a broad and in-depth foundation.  Year-long core studios, workshops and lectures provide you with a rigorous grounding in design thinking that encourages cross-disciplinary work at an advanced level.

In the second, third and final years of the Bachelor of Design program, DIDI offers four disciplines:  Product Design, Multimedia Design, Fashion Design and Strategic Design Management.  Students curate their own degree path by pairing two of the four disciplines.  DIDI offers explorative and experimental curriculum through each of the cross-concentrations.  Our program encourages students to explore their interest through innovative design pathways and across design disciplines, while gaining real-world experience through a design internship.

DIDI offers four disciplines

Product
Design
Product Design at DIDI is defined as the creation and development of ideas through processes that lead to new products for human application and use.
Multimedia
Design
Multimedia Design at DIDI is defined as the communication of data and story-telling expressed through visual design, presentation, and interaction.
Fashion
Design
Fashion Design at DIDI is defined as the art and application of design principles applied to clothing and accessories, and ranging from conceptual to practical.
Strategic
Design
Mgmt
Strategic Design Management at DIDI is defined as the application of human-centered design to strengthen branding, product development, and corporate identity.

Pair them to create your own cross-concentration

Product Design + Multimedia Design
Learning skills in communicating data and storytelling using interactive media with the ability to design new products for human use.
Possible Careers: Digital product designer, UX/UI designer, game designer, digital illustrator, 3D renderer, prototype expert, app designer
Product Design + Fashion Design
Learning art and design principles applied to clothing and accessories with skills in designing new products for human use.
Possible Careers: Accessories designer, jewelry designer, shoe designer, eyewear designer, material designer
Multimedia Design + Fashion Design
Applying design principles to clothing and accessories with studies in communication of data and storytelling expressed through interactive media.
Possible Careers: Wearables designer, interactive fashion designer, digital fashion visualizer, fashion media artist, smart glasses designer, futurist
Multimedia Design + Strategic Design Mgmt
Learning skills in communicating data and storytelling using interactive media using design thinking methods and research to analyze strategic processes.
Possible Careers: Multimedia strategist, app strategist, client representative in digital media, information design analyst, management consultant in interactive media
Fashion Design + Strategic Design Mgmt
Learning design thinking methods and research to analyze strategic processes applied to clothing and accessory design.
Possible Careers: Fashion designer, fashion manager, merchandise strategist, apparel production coordinator, management consultant
Strategic Design Mgmt + Product Design
Learning how to design new products for human use with studies in strategic design thinking and management.
Possible Careers: Product manager, product designer, design strategy consultant, brand manager, design process planner