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The First Multidisciplinary Degree in The Region


DIDI's Bachelor of Design (BDes) is the first multidisciplinary curriculum in the region offering four disciplines: Product Design, Multimedia Design, Fashion Design, and Strategic Design Management. The 4-year program begins with an immersive year exposing students to basic visual, digital, and entrepreneurship skills. Then, from their second year onwards, students combine two disciplines to create their own educational journey.


The cross-disciplinary degree ensures graduates have adaptable and flexible skills for a rapidly changing design and digital job landscape. 


The BDes program combines visual literacy, technological fluency, and strategic proficiency. This means that DIDI students combine design expertise, engineering know-how, and business management skills throughout their educational journey. 


Within each course, whether a studio, workshop, or lecture, students engage in what DIDI calls the 4 Cs: Conceptualization, Communication, Crafting, and Care.


The BDes program at DIDI is accredited by the Ministry of Education in the UAE, Commission for Academic Accreditation (CAA).

DIDI in a Nutshell

The Dubai Institute of Design and Innovation (DIDI) is a cutting-edge university and the home for creative thinkers, designers, and innovators.


Located in Dubai, a leading global destination for innovation, DIDI Dubai offers the first multidisciplinary design degree in the region at the intersection of three educational pillars: visual literacy, technological fluency, and strategic proficiency.


For DIDI, design and innovation are the keys to success in today’s world. The university empowers students to create and conceive solutions that add value and reshape the future, socially, digitally, and creatively.


DIDI Dubai is a private, non-profit university, with TECOM Group and Dubai Development Authority (previously DCCA) as the main shareholders.

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