Designing visual narrative for a brand concept
This workshop aims to offer an overview on visual concepts for brands concepts. Concept boards are visuals narratives that use a formal combination of photos, typography, textures, patterns and colors to communicate a brand concept to the client or other stakeholders.
The visual narrative process clearly tells all involve on process, about the creative direction and brand voice, before designing anything. On the other hand, concept boards fill the gap between the creative brief and the design work where sometimes the information gets lost.