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DIDI Launches Project Design Space to Nurture Next Generation of UAE Designers


Dubai Institute of Design and Innovation (DIDI), in partnership with Dubai Design & Fashion Council (DDFC), has launched Project Design Space, an initiative to further enhance high school students’ knowledge of design as an academic discipline and potential career path.

“We are committed to developing the future generations of designers in the UAE and are very excited to see the positive responses from local schools to Project Design Space,” said Dr. Amina Al Rustamani, President of DIDI and CEO of TECOM Group. “The UAE has set ambitious goals to strengthen its position as an innovation-led, knowledge-based economy, and it’s our responsibility to support these goals by developing talented youth and inspiring creativity”.

Students from GEMS International School Al Khail were selected as the winner, with elements of their design proposal to be considered for incorporation into future DIDI engagement campaigns. All of the finalists received an invitation to tour select d3 studios to experience the hands-on work of design professionals.

“We consider real world learning experiences as a key vehicle to help students understand global perspectives. I’m pleased to see DIDI offer opportunities to high school students to stretch their ability to problem solve, create and innovate within a real world context” said Mr Evo Hannan, Head of Design and Innovation at GEMS International School Al Khail.

“The Project Design Space program has provided a unique chance for our students to think about the impact they could make on society as designers and creative thinkers. As a result, our students feel more confident with their creative abilities and have a greater understanding of how design and innovation projects are developed professionally” he added.

Teachers from 14 schools applied to lead their team of students in the pilot project, with the five successful schools selected based on the quality of their applications and their enthusiasm for the project.

DIDI plans to expand Project Design Space in Fall 2017 to include more than 30 schools across the UAE, as part of its ambition to create a unique learning experience for young designers to address real world challenges.  A call for applications will be issued in September and selected schools will receive new design challenges for their high school students to tackle.

DIDI is the first private, not for profit design school in the region, and was established following the direction of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President of the UAE and Ruler of Dubai. DIDI plans to enrol the first class of undergraduate students on to its Bachelor of Design program in September 2018.